This Privacy Policy outlines how your personal information is gathered, utilized, and shared when you visit or shop at www.myhappyworldshop.com.

Personal information we gather:
When you browse the website, we automatically collect specific details about your device, such as your web browser, IP address, time zone, and some cookies installed on your device. Additionally, we track the web pages or products you view, as well as the websites or search terms that referred you to our site, and how you interact with it. This data is referred to as "Device Information."

We gather Device Information using various technologies:

"Cookies" are data files placed on your device or computer, often containing an anonymous unique identifier. For more details about cookies and how to disable them, visit http://www.allaboutcookies.org.

"Log files" track actions on the site, recording data like your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

"Web beacons," "tags," and "pixels" are electronic files that collect information about your site browsing.

Moreover, when you make a purchase or attempt to do so through the website, we collect certain details from you, including your name, billing and shipping addresses, payment information (such as credit card numbers), email address, and phone number. We term this data as "Order Information."

When we refer to "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.

By subscribing to My Happy World text notifications, you consent to receive automated marketing text messages about our products and services at the provided phone number. These messages may be sent via automatic telephone dialling system or other technology. Message frequency is recurring, and consent is not required for purchase. Message and data rates may apply. To opt-out, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT, and for support, reply HELP. You may receive an additional text confirming your opt-out decision. Please note that attempting to opt-out by means other than texting the provided commands is not considered a valid opt-out method.

How do we utilize your personal information?
We primarily use the Order Information to fulfil orders placed through the Site, including processing payments, arranging shipping, and providing invoices/order confirmations. Additionally, we may use this data to:

• Communicate with you;
• Screen orders for potential risk or fraud; and
• Provide information or advertising related to our products/services, based on your preferences.

We utilize Device Information we gather to help identify potential risks and fraud, particularly your IP address, and to enhance and optimize our Site. This includes generating analytics on customer browsing behavior and interaction with the Site, and evaluating the effectiveness of our marketing and advertising efforts.

Sharing Your Personal Information:
We may share your Personal Information with third-party service providers to assist in utilizing your Personal Information, as explained above. For instance, we rely on Shopify to operate our online store. You can learn more about how Shopify handles your Personal Information here: https://www.shopify.com/legal/privacy. Additionally, we use Google Analytics to comprehend how customers utilize the Site. You can read about Google's use of your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Moreover, we may share your Personal Information to comply with applicable laws and regulations, respond to legal requests such as subpoenas or search warrants, or protect our rights.

Behavioral Advertising:
We use your Personal Information for targeted advertisements or marketing communications that we believe may interest you. To learn more about how targeted advertising functions, visit the Network Advertising Initiative’s educational page at

You have the option to opt out of targeted advertising using the following links:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do Not Track:
Please be aware that we do not alter our Site’s data collection and usage practices in response to Do Not Track signals from your browser.

Your Rights:
If you are a European resident, you have the right to access, correct, update, or delete your personal information. To exercise this right, please contact us using the information below. Additionally, note that your information may be transferred outside of Europe, including to Canada and the United States.

For California residents, you have the right to opt out of the sale of your Personal Information. To do so, email: hello@myhappyworldshop.com.

Data Retention:
We retain your Order Information for our records unless you request its deletion.

Changes:
We may update this privacy policy periodically to reflect changes to our practices or for operational, legal, or regulatory reasons.

Minors:
The Site is not intended for individuals under the age of 18.

Contact Us:
For further information about our privacy practices, questions, or complaints, contact us via email at hello@myhappyworldshop.com.

By checking the sign-up box for text message offers and clicking Continue to shipping, you consent to receive recurring automated marketing text messages from My Happy World. Consent is not required for purchase. Text STOP to cancel, HELP for assistance. Message and data rates may apply. For more details, refer to our Terms of Service & Privacy Policy.